The Jimbaran area of Bali, known for its beachside fish market, is evolving into an eco-friendly tourism zone that offers travelers high-quality service and a premium vacation experience. Travel agencies, artists, and local residents have already joined efforts to build a new image for this part of Bali.
Jimbaran has tremendous potential. It’s a beach resort located between Kuta and Uluwatu, just a few minutes’ drive from Ngurah Rai International Airport.
The new initiative, called the “Green Jimbaran Concept,” is led by Jimbaran Hijau CEO and JIMBAFEST founder Putu Agung Prianta. He explained that Jimbaran was once known as an arid area, but experts are now working to change this by restoring forests and providing them with proper care.
“We are continuing our efforts to green Jimbaran, aiming to make it a center of sustainable and quality tourism in Bali,” said Agung Prianta.
Through the “Green Jimbaran Concept,” Prianta and his partners plan to plant trees, shrubs, and create gardens that will help green the region. This will positively impact the environment while also making the area more attractive to tourists.
Jimbaran Hijau is also coordinating efforts with tourism companies, artists, and the local community, all of whom want to address the nearly unchecked tourism industry in Bali. They are concerned about the rapid development, especially in areas where developers often overlook environmental considerations and deplete fertile land.
There are, however, opposite examples. Raffles Bali, a luxury hotel located in Jimbaran Bay, was recently named one of the best luxury hotels in the world in 2024.
Ricky Utomo, Director of Public Relations and Marketing Communications for Raffles Bali, accepted the congratulations, emphasizing that half of the hotel’s 23 hectares remain undeveloped to preserve the local flora and fauna.
Environmental issues and a respectful approach to nature, particularly in Jimbaran, were also highlighted at the JIMBAFEST 2024 festival held in late October. Through visual art and musical performances, artists aimed to showcase not only Bali’s beauty but also the challenges the island faces today.
Photo: Jimbafest 2024
One of the most notable events of the forum was the “Crisis” exhibition organized at Jimbaran HUB. One of its curators, Yudha Banto, shared his thoughts on the exhibit:
“Things in Bali are not going well. The crisis theme we address actually describes a global situation. When we talk about the crisis in Bali, we’re also referring to similar issues happening in other parts of the world.”
By the way, the exhibition is still open for visits. Although the festival has ended, it has been extended until November 26.
The exhibit features 70 artworks by local and international artists, including sculptural installations, paintings, video art, and contemporary pieces. All the works symbolically reflect the issue of the environmental crisis.
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