Sira Village Outlet: What Bali’s New Shopping Destination Is Really Like

After several major shopping centres opened in Bali, it seemed the island’s retail scene was finally well covered. Yet anyone looking for specific international brands still had the same problem: finding everything on the list often meant travelling between Beachwalk, ICON Bali and Mal Bali Galeria.

That is why expectations were high for Sira Village Outlet, a new shopping destination promising to bring dozens of brands together in one place. BaliForum visited shortly after the opening to see what is actually there, how good the discounts are and whether the trip to Kura Kura Bali is worth it.

As is often the case with large new developments, Sira Village opened while a few finishing touches were still being completed. Fortunately, once inside, it does not feel like walking through a construction site.

The first signs appear before reaching the entrance. During the opening weekend, traffic was heavy enough for police officers to manage the junction leading towards the outlet. A security checkpoint for arriving vehicles is also planned, although it was not yet operational during our visit.

Signs lead towards the main entrance and parking areas, but the designated motorbike parking was inaccessible that day — either already full or not quite ready. Instead, bikes were directed to an unpaved area with gravel, dust and very little navigation. Parking, at least, was free.

Things improve considerably from there.

Sira Village is designed as an open-air shopping centre. The walkways are covered, providing protection from Bali’s sun and sudden rain, while air conditioning is limited to the shops themselves.

The layout feels spacious, with fountains, wide pedestrian areas and, most importantly, a waterfront promenade overlooking Benoa Bay. There is plenty of room for a walk, including for families with pushchairs, and several cafés take advantage of the waterfront setting with sunset views.

One of the more unexpected details is a row of sun loungers and umbrellas along the promenade. At first glance, they look as though they belong to one of the nearby restaurants. According to security staff, however, they are available to all visitors.

Those expecting Louis Vuitton, Prada or other major luxury houses may be disappointed. For now, the brand mix is closer to what can already be found in Bali’s larger shopping centres.

Among the more premium names are Tommy Hilfiger, Calvin Klein, Lacoste, Steve Madden, Guess and Coach.

Sportswear has a strong presence, including a dedicated New Balance store, alongside Adidas and Nike. More familiar names include Marks & Spencer, Crocs, Converse, Billabong and Havaianas. Many of these already have a significant presence around Bali, so they are unlikely to be the main reason to make a special trip to Kura Kura Bali.

There are also several children’s stores, including LEGO, as well as Pandora and a large Krisna souvenir store.

Levi’s deserves a separate mention. The store is sizeable and, during our visit, offered some of the more convincing discounts in the outlet, with selected items reduced by a genuine 50%.

The word “outlet” naturally creates certain expectations when it comes to prices. At Sira Village, the answer is mixed.

Many stores do offer discounted collections, although this is far from universal. Adidas, Nike and Converse had plenty of clearly marked reductions, while Coach was one of the more surprising places to find substantial discounts.

At Tommy Hilfiger, on the other hand, much of the collection was either full price or only modestly reduced.

There is also a simple way to spot where the best deals might be: follow the crowds. Giordano, for example, was packed with shoppers during our visit.

The crowds become even more noticeable around the food areas. Sira Village currently has two food courts, both on the second floor.

The first occupies an open terrace and is arguably one of the most pleasant places in the complex to take a break after shopping.

The selection is heavily focused on Indonesian food, with familiar dishes ranging from nasi goreng and satay to rendang. There is also a dedicated Kura Kura food corner.

During the opening period, however, queues were substantial. Demand was so high that some vendors reportedly stopped serving shortly after sunset because they had run out of food.

The second, indoor food court was similarly busy. It offers a slightly broader international selection, including Subway and Italian pasta. Starbucks is already open as well, with another large terrace overlooking the surroundings.

So if food is an important part of the visit, arriving hungry during a busy weekend may not be the best strategy.

From the second floor, visitors can look down onto a dedicated stage. The programme is expected to include concerts, performances by local musicians, traditional dance and fashion shows.

The upper terraces also offer views towards Ngurah Rai International Airport, making it possible to watch aircraft taking off and landing across the bay.

Another striking sight during our visit was a spectacular 150-metre superyacht moored in Benoa Harbour. With an estimated value of around $500 million, it has inevitably become part of the view — and a popular backdrop for photos from the terrace.

At least once, yes.

Sira Village is not yet the kind of outlet where shoppers should expect rows of major luxury brands at dramatically reduced prices. Some of its stores can already be found elsewhere in Bali, and discounts vary considerably from one retailer to another.

But the development works surprisingly well as a destination beyond shopping. The waterfront promenade, open terraces, cafés and views across Benoa Bay make it easy to spend a few hours here even without buying much.

It is also a convenient place to explore Indonesian food in a more accessible setting than traditional street-side warungs.

For now, however, visiting on a weekday is the better option. Weekend crowds remain considerable, particularly around the food courts and popular stores.

And one small detail perhaps says more about the scale of Sira Village than anything else: even the toilets have dedicated waiting areas for anyone who finishes before the person they came with.

Following the opening of the new outlet in Serangan, local authorities introduced temporary changes to the traffic system in the area.

The trial operates daily from 4:00 pm to 11:00 pm. During these hours, motorists can no longer continue straight ahead as usual on several sections of the surrounding roads and are instead directed towards designated U-turn points.

It is worth allowing some extra time for the journey, particularly during the evening and on weekends.