Developing tourism beyond Bali is not an easy task. The Indonesian authorities have already faced their first challenge: a viral video about extortion on Sumba has sparked a public outcry.
Popular Indonesian bloggers John and Riana, creators of the Jajago Keliling Indonesia channel, shared an unpleasant incident during their trip to the island. In their video, they described how a group of children offered to take their photo for a fee, after which teenagers and adults began to harass them, demanding money "for donations."
The bloggers urged authorities to intervene and create sustainable and civilized rules for tourism in remote regions. Deputy Minister of Tourism Ni Luh Puspa responded to the situation. She emphasized that such behavior is unacceptable and undermines efforts to develop quality and safe tourism:
"We have a common understanding — such incidents should not occur. We strive to create a comfortable and safe environment in Indonesia for all tourists."
Puspa also addressed all guests of the country, including Bali, asking them not to give money, gifts, or food directly to children. Instead, donations should be made through village institutes, local leaders, or official bodies. This is especially important in developing tourist areas to avoid creating false expectations among local children.
"This should become a turning point for tourism in Sumba and the East Lesser Sunda Islands. We need to build tourism based on quality, order, and respect for the local community," she added.
The head of Southwest Sumba District, Ratu Ngadu Bonu Wulla, confirmed that authorities have already taken action. According to him, actions like those encountered by the bloggers are "shameful and against societal norms."
In response to the scandal:
Information boards with official rates for entry, horse riding, photo shoots, and other tourist services will be installed in the traditional village of Ratenggaro;
The army, police, and civil service will be involved to maintain order;
Explanatory sessions will be held with local residents.
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Interest in Sumba is rapidly growing — more and more tourists are seeking alternatives to overcrowded Bali. The island attracts with its untouched nature, unique culture, and the prospect of "wild" holidays. However, for sustainable growth in the tourism industry, not only infrastructure but also rules for interaction between guests and locals will need to be established.
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