Atlas Beach Club in Bali has surprised its guests once again, unveiling something special — Holywings Store. Now, beach club visitors have more than just a beach retreat and parties. Guests can dive into the world of fashion without leaving the club grounds. Holywings Store perfectly complements the experience, offering clothing, shoes, and accessories from top local and international brands.
The store was officially opened by Holywings Group co-founder @ivantanjaya, with renowned designer @arnoldputra in attendance. The store features a new collection including T-shirts, zip-up jackets, surf shorts, and much more.
But Holywings Store is more than just a shop. Styled as an “abandoned pool,” its interior creates a unique atmosphere that transports guests to another dimension. Near the fitting rooms, a cozy corner with coffee, cocktails, ice cream, and fresh pastries turns shopping into a pleasure, not just a transaction.
Holywings is more than a shop or a club. Founded in 2014 under PT Aneka Bintang Gading, the company started with bars and clubs and quickly grew into a popular network in Indonesia. By 2024, Holywings announced expansion plans, starting with Bangkok, followed by Kuala Lumpur, Seoul, and Taipei. The brand also has ambitious plans for an IPO on the Indonesia Stock Exchange in 2025, signaling its rapid growth and vision to become a global brand.
Holywings’ story is filled with unexpected challenges. In 2022, the brand faced a major scandal after a marketing campaign offered free drinks for people named “Muhammad” and “Maria.” This campaign sparked public backlash, temporarily impacting its reputation. The company publicly apologized and revised its strategy. One outcome was a shift in its Bali plans. Initially, the new Atlas Beach Club was to be called Holywings Beach Club, but to avoid negative associations, it was renamed. The new name symbolizes the brand’s renewal and commitment to positive changes.
Continuing its evolution, the company launched not just another establishment but a unique blend of shopping and leisure with Holywings Store in Bali.
Every Friday and Saturday, Holywings Store at Atlas Beach Club hosts open parties for all. It’s not just shopping but a chance to enjoy the stylish vibe! From 10 PM to midnight, you can enjoy music from a guest DJ, setting the perfect mood.
Entry is free and open to those aged 21 and over. Don’t miss out on an evening with friends, discovering new collections and soaking up the club’s atmosphere.
With the opening of Holywings Store at Atlas Beach Club, the company emphasizes style and comfort, offering customers not just fashion but a unique experience blending shopping, dining, and the island’s atmosphere. It’s the place for those who want more than relaxation — they want to be part of Bali’s vibrant and stylish world.
Sources: altasbeachfest.com
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