In 2025, Bali once again lives up to its reputation as the island of dreams.
The flow of tourists is growing at an impressive rate, and the figures confirm this. In just the first seven months of the year, from January to July, over 4 million foreign guests arrived here. These figures were announced by the head of the Bali Provincial Tourism Office, I Wayan Sumarajaya. For comparison, in 2024, the same period saw 3.89 million foreign arrivals.
Domestic tourism is not lagging behind, with even more optimistic figures. In the first seven months, around five million people from other regions of Indonesia visited Bali. Thus, the island welcomed on average more than 1.2 million tourists of all categories each month.
For comparison, in 2024, the island was visited by 6.4 million foreign guests over 12 months. That's why I Wayan Sumarajaya believes Bali has every chance to surpass last year's result at the current pace. If this happens, 2025 will be the most successful year for the island's tourism industry in recent times.
However, as the number of guests on the island of the gods rapidly increases, the geography of travelers remains quite stable. Australians are in the lead with 143,915 visits in June, accounting for 22.56% of the total international flow for the month. They are followed by tourists from India (65,659 visits), and China (45,755 visits). The top five are rounded out by guests from South Korea (30,258 visits) and the United States (29,738 visits).
This distribution is easily explained. Bali offers Australians very affordable vacations. This is true for flights, which take only a few hours, as well as the price/quality ratio—prices here are significantly lower than in Australia. Indian tourists are becoming increasingly active in discovering Balinese culture and temples, while Chinese travelers are returning after a long break due to COVID. South Koreans and Americans also consistently appear in the statistics, confirming that Bali is of interest to guests from all corners of the world.
Meanwhile, as the island confidently regains its position among the top global destinations, local authorities and businesses face new challenges. Bali is now focusing on developing infrastructure, building new quality hotels, expanding roads and organizing parking, enhancing beach areas, and launching modern tourist services. All this is being done to ensure that the experience of Balinese traffic jams does not overshadow the joy of encountering the ocean, the rice terraces, and unique culture.
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