Bali has become a pilot site in the fight against one of today's most hidden environmental threats — electronic waste. According to the Global e-Waste Monitor 2024, their volume is growing five times faster than the global recycling capacity. In other words, people are disposing of phones, laptops, and batteries much faster than the recycling industry can process them. As a result, millions of tons of devices end up in landfills, releasing toxins and harming the environment and human health.
This problem is especially acute for Bali: the island has long suffered from overflowing landfills, including plastic and electronic waste. In February 2025, Erajaya Group launched the Jaga Bumi program here, aimed at the safe disposal of old devices. Special containers have been installed in Erafone stores where residents and tourists can deposit phones, chargers, headphones, cables, and batteries.
“We want to be part of the solution. Even small consumer actions can make a difference if convenient conditions are created,” noted Erajaya representative Jimmy Perangin Angin.
The program has already shown results: 2,255 devices have been collected. Environmentalists estimate this is equivalent to reducing carbon dioxide emissions by 161.7 tons, saving about 301,000 kWh of energy, and reducing landfill space by 10 m².
Participants do not receive direct monetary benefits, but they are given gift cards that can be used in Erafone, Eraspace, and Urban Republic stores. These bonuses serve as an additional incentive to participate.
According to Steven Waworuntu, head of corporate communications at Erajaya Group, the initiative has received strong support not only in Bali but also in Jakarta. It is planned to expand it to other regions of Indonesia soon.
Electronic waste is a challenge no less dangerous than plastic waste. Now, residents and guests of Bali have the opportunity to contribute to solving this issue, and the island has shown an example of how environmental slogans can be turned into real actions.
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